A Sicilian reality that was born in 1950 by Gaetano Rifici that combines passion and competence with the climatic characteristics of its village of origin, Sant’Angelo di Brolo located in a lush valley on the slopes of the Nebrodi Mountains, thus starting a successful business. In this unique place, the constant temperature and humidity throughout the year guarantee ideal conditions for curing cured meats.
From the small village butcher shop, passing through three generations of virtuous entrepreneurs, Salumi Caputo today reach an excellence that makes them known all over the world for the captivating taste and genuineness of the raw materials.
From the origins to the new brand identity: the long journey of Salumi Caputo
Telling the story of a tradition lasting more than half a century, which has been handed down from generation to generation, enhancing the starting point and the objectives achieved: this is the task of the rebranding activity that Salumificio Caputo has started to give an image modern to the family brand.
With a new logo and new packs, the company wanted to renew and communicate the core values of the company, to tell the desire for constant innovation that has allowed the salami factory to always offer a wide range of high quality delicatessen products characterized by authenticity and tradition of the past.
A modern pack and cutting-edge e-commerce to promote the three lines of Salumi Caputo
The new packaging with a contemporary design welcomes all the goodness of 100% Italian meats, carefully selected raw materials, slow seasoning and certified quality.
The choice of the red color recalls the freshness of the meat that Caputo carefully chooses for his cured meats and brings to mind the inviting scent of a genuine product prepared according to tradition.
In compliance with all the processes that the company implements to guarantee the food safety of its products, each pack presents the relevant information for the consumer and the characteristics of each reference in a clear and transparent way, such as the indication “gluten free , milk and its derivatives” and the certifications of hygiene and quality.
Salumi Caputo welcomes you to its new home with an avant-garde online shop where you can get to know and buy all the products of its three lines: I Tipici, Suino Nero dei Nebrodi, U Vecchiu Artigianu.
Welcome to the Caputo house! Make yourself at home.